At, one of our main priorities is the privacy of our visitors. We respect your privacy and strive to ensure that your data is protected when contacting us or visiting our site. This Privacy Policy document describes what types of information that is collected, recorded and how it is used by Najell.

Short description of how we use your personal information
  1. Data should be freely given via a clear affirmative action. We always ask for your consent before we collect your data. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you. 
  2. We only collect data that is useful to us in one way or another. Either, we collect data to develop our communication and/or our offer. Or, we collect data to send personalised offers, messages and/or emails to you as a customer. 
  3. The personal data is saved and stored for 7 years, according to current legislation, or as long needed to fulfill its purpose while having your consent.

Read the full privacy policy below.

Privacy Policy for Najell AB

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

Our Privacy Policy applies only to our online activities and is valid for visitors to our website and our social media sites. It also applies to the processing of personal data that a person provides when they subscribe to our newsletter, or any other marketing service. This policy is not applicable to any information collected offline or via channels other than operated by Najell. 

By using our website, you hereby consent to our Privacy Policy and agree to its terms. Najell processes your personal data in accordance with applicable legislation (General Data Protection Regulation (EU) 2016/679 of 27 April 2016) (“GDPR”). The processing of personal data includes collecting, analysing and storing data. 

Opting Out

Upon your request, we will

  1. Correct or update your personal information
  2. Stop sending marketing emails and messages to your email adress
  3. Delete your personal data in our system
How to contact us 

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us:

By post: Najell AB, Lilla Fiskaregatan 2 222 22 Lund, Sweden

By email: [email protected]

By phone: +46(0)462769190

Information we collect

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.

We collect information from you in a few different ways. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you. We always ask before we collect your data.

1. Contacting Najell

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

2. Register and/or placing an order

When you make an order or register at our website, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. In addition, we may also ask for information about the country of residence. This information is needed for us to process, handle and ship your order. It is also needed for us to contact you for order information and updates and if we encounter a problem on the way. 

3. Signing up via email

We ask for your email address when registering as a customer, to our newsletter, to register for a campaign or to send a review. We use this information to notify you, to send information about our products and to send personalized offers. You will always have the option to opt out or contact us if you no longer want your information to be in our system. 

4. Submitting a product review

If you choose to submit a product review, we will ask you for personal information such as name and email address. We will inform you about what information is visible when submitting the review. 

How we use your information

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways. Furthermore, we use the information we collect in various ways, including to:

  • Quickly process your transactions
  • Follow up with you after correspondence (live chat, email or phone inquiries)
  • Provide, operate, and maintain our website
  • Offer the information and content needed
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, to provide you with updates and other information 
  • Show personalised advertising on social media and third-party pages
  • Provide personal support and customer service
  • Send you emails and messages
  • Find and prevent fraud

How we store your information

The personal data is saved and stored for 7 years, according to current Swedish legislation, or as long needed to fulfill its purpose while having your consent. 

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Log Files follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.

Like any other website, uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information. The traffic data may include country, IP address, browser user agent and unique identifiers. It does not include personal information such as name or address. 

For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to
  • Keeping you signed in
  • Remember and process the items in the shopping cart
  • Remember your choices, settings and/or preferences
  • Understand and save user’s preferences for future visits
  • Understand how you use our website
  • Personalize targeting, e.g. via targeted ads and retargeting

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browsers are a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It won’t affect the user’s experience that makes your site experience more efficient and may not function properly.

However, you will still be able to place orders.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of

Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on, which are sent directly to users’ browsers. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that has no access to or control over these cookies that are used by third-party advertisers.

Organizations that will receive data

We may share the personal data with third-party advertising and partner companies to tailor your website and advertising experience. The following companies will receive data: 

  • Google
  • Facebook & Instagram
  • Pinterest
  • Tawk
  • Extend
  • Ongoing
  • Rule
  • Metorik
Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

We do not include or offer third-party products or services on our website.

Third Party Privacy Policies’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.


We use and partner with companies such as Google to gather data about demographics, interests and user behavior. This information is used to develop our content and advertising on our web and social media channels, to provide you with a personalised experience. For example, we target our ads based on your interest, earlier purchase behaviour and previous website visits and social media engagement. 


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We use Google Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:
• Remarketing with Google AdSense
• Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. Read more here.

Under the CCPA, among other rights, California consumers have the right to:

  • Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
  • Request that a business delete any personal data about the consumer that a business has collected.
  • Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

According to CalOPPA, we agree to the following:

  • Users can visit our site anonymously.
  • Once this privacy policy is created, we will add a link to it on our homepage or as a minimum, on the first significant page after entering our website.
  • Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

  • On our Privacy Policy Page
  • By emailing us

How does our site handle Do Not Track signals?
We honour Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioural tracking?
It’s also important to note that we do not allow third-party behavioural tracking that is not mentioned in the privacy policy.

COPPA (Children Online Privacy Protection Act)

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

In order to remove your child’s information please contact the following personnel:

We adhere to the following COPPA tenants: Parents can review, delete, manage or refuse with whom their child’s information is shared by contacting us directly.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur we will notify you via email within 1 business day.

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

To be in accordance with CANSPAM, we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at
and we will promptly remove you from ALL correspondence.

Updates to this Policy

This document is continuously reviewed and updated in order to follow current legislation. Updates and changes will be posted on our websites.

Last Edited on 2021-03-29